Building trustworthy E-commerce website

The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthine...

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Bibliographic Details
Main Author: Che Hussin, Ab. Razak
Format: Conference or Workshop Item
Language:English
Published: 2007
Subjects:
Online Access:http://eprints.utm.my/10111/
http://eprints.utm.my/10111/1/AbRazakCheHussin2007_BuildingTrustworthyeCommerceWebsite.pdf

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