Building trustworthy E-commerce website
The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthine...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2007
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| Online Access: | http://eprints.utm.my/10111/ http://eprints.utm.my/10111/1/AbRazakCheHussin2007_BuildingTrustworthyeCommerceWebsite.pdf |