The relative importance of trust and usable website design in building e-loyalty intention on internet banking : a case of Maybank2U.com

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The relative importance of trust and usable website design in building e-loyalty intention on internet banking : a case of Maybank2U.com

In e-commerce, loyal customers are considered extremely valuable. The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many banks. Since online transactions involve many uncertainties for the customer...

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Bibliographic Details
Main Author:	Abdul Hamid, Nor Aziati
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HG Finance HG1501-3550 Banking
Online Access:	http://eprints.uthm.edu.my/9861/ http://eprints.uthm.edu.my/9861/1/24p%20NOR%20AZIATI%20ABDUL%20HAMID.pdf

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