Mediation Model of Service Quality and Behavioural Intention to Use of Artificial Intelligence Security Technology in UAE
This study created and evaluated a mediation model which allows the role of essential artificial intelligence (AI) in mediating the connection between service quality and behavioural intent to use AI security features in the United Arab Emirates. The primary objective is to improve the standards fo...
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| Format: | Article |
| Language: | English |
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uthm
2023
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| Online Access: | http://eprints.uthm.edu.my/9605/ http://eprints.uthm.edu.my/9605/1/J16124_c20ef825f3de1019b3f978cb8092e292.pdf |
| _version_ | 1848889723132575744 |
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| author | Alafreet Alkuwaiti, Salem Ahmed Abdulla Ahmad, Ahmad Nur Aizat Abo Mosali, Najmaddin |
| author_facet | Alafreet Alkuwaiti, Salem Ahmed Abdulla Ahmad, Ahmad Nur Aizat Abo Mosali, Najmaddin |
| author_sort | Alafreet Alkuwaiti, Salem Ahmed Abdulla |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | This study created and evaluated a mediation model which allows the role of essential artificial
intelligence (AI) in mediating the connection between service quality and behavioural intent to use AI security features in the United Arab Emirates. The primary objective is to improve the standards for customer service in the UAE's artificial intelligence security industry. The data to developed the model was derived from 389 valid questionnaires form the questionnaire survey. The data was screened and cleaned before uploaded in Smart-PLS software to developing and assessing the model. Based on the assessment on the model, it was found that the most fundamental form of artificial intelligence exerts a mediating effect to some extent, on the connection that existsn between service quality and behavioural intention in terms of the application of Al security technology. The coefficient and t-value point to a substantial indirect relationship between the quality of the service and the intention to use artificial intelligence. This relationship is shown to be indirect rather than direct. It is possible to
draw the conclusion that improved service quality raises people's likelihood of intending to use AI security
technologies. This is due to the fact that the contribution of such technologies to improved job performance, as
well as the convenience with which such technologies can be utilised, raises people's awareness of the perceived
value of such technologies. |
| first_indexed | 2025-11-15T20:30:42Z |
| format | Article |
| id | uthm-9605 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:30:42Z |
| publishDate | 2023 |
| publisher | uthm |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-96052023-08-07T02:26:54Z http://eprints.uthm.edu.my/9605/ Mediation Model of Service Quality and Behavioural Intention to Use of Artificial Intelligence Security Technology in UAE Alafreet Alkuwaiti, Salem Ahmed Abdulla Ahmad, Ahmad Nur Aizat Abo Mosali, Najmaddin T Technology (General) This study created and evaluated a mediation model which allows the role of essential artificial intelligence (AI) in mediating the connection between service quality and behavioural intent to use AI security features in the United Arab Emirates. The primary objective is to improve the standards for customer service in the UAE's artificial intelligence security industry. The data to developed the model was derived from 389 valid questionnaires form the questionnaire survey. The data was screened and cleaned before uploaded in Smart-PLS software to developing and assessing the model. Based on the assessment on the model, it was found that the most fundamental form of artificial intelligence exerts a mediating effect to some extent, on the connection that existsn between service quality and behavioural intention in terms of the application of Al security technology. The coefficient and t-value point to a substantial indirect relationship between the quality of the service and the intention to use artificial intelligence. This relationship is shown to be indirect rather than direct. It is possible to draw the conclusion that improved service quality raises people's likelihood of intending to use AI security technologies. This is due to the fact that the contribution of such technologies to improved job performance, as well as the convenience with which such technologies can be utilised, raises people's awareness of the perceived value of such technologies. uthm 2023 Article PeerReviewed text en http://eprints.uthm.edu.my/9605/1/J16124_c20ef825f3de1019b3f978cb8092e292.pdf Alafreet Alkuwaiti, Salem Ahmed Abdulla and Ahmad, Ahmad Nur Aizat and Abo Mosali, Najmaddin (2023) Mediation Model of Service Quality and Behavioural Intention to Use of Artificial Intelligence Security Technology in UAE. INTERNATIONAL JOURNAL OF SUSTAINABLE CONSTRUCTION ENGINEERING AND TECHNOLOGY, 14 (2). pp. 41-54. ISSN 2180-3242 https://doi.org/10.30880/ijscet.2023.14.02.005 |
| spellingShingle | T Technology (General) Alafreet Alkuwaiti, Salem Ahmed Abdulla Ahmad, Ahmad Nur Aizat Abo Mosali, Najmaddin Mediation Model of Service Quality and Behavioural Intention to Use of Artificial Intelligence Security Technology in UAE |
| title | Mediation Model of Service Quality and Behavioural
Intention to Use of Artificial Intelligence Security
Technology in UAE |
| title_full | Mediation Model of Service Quality and Behavioural
Intention to Use of Artificial Intelligence Security
Technology in UAE |
| title_fullStr | Mediation Model of Service Quality and Behavioural
Intention to Use of Artificial Intelligence Security
Technology in UAE |
| title_full_unstemmed | Mediation Model of Service Quality and Behavioural
Intention to Use of Artificial Intelligence Security
Technology in UAE |
| title_short | Mediation Model of Service Quality and Behavioural
Intention to Use of Artificial Intelligence Security
Technology in UAE |
| title_sort | mediation model of service quality and behavioural
intention to use of artificial intelligence security
technology in uae |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/9605/ http://eprints.uthm.edu.my/9605/ http://eprints.uthm.edu.my/9605/1/J16124_c20ef825f3de1019b3f978cb8092e292.pdf |