The moderating roles of digital marketing and e- commerce on the relationship between it business alignment factors and smes performance in Baghdad City of Iraq

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The moderating roles of digital marketing and e- commerce on the relationship between it business alignment factors and smes performance in Baghdad City of Iraq

The IT-business alignment factor has been getting increased amounts of attention from researchers and practitioners due to its potential positive impact on digital marketing and e-commerce performances of the Small and Medium Enterprises (SMEs). This study aims to propose IT-business alignment facto...

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Bibliographic Details
Main Author:	Salim, Ali Mechman
Format:	Thesis
Language:	English English English
Published:	2022
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/8391/ http://eprints.uthm.edu.my/8391/1/24p%20ALI%20MECHMAN%20SALIM.pdf http://eprints.uthm.edu.my/8391/2/ALI%20MECHMAN%20SALIM%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8391/3/ALI%20MECHMAN%20SALIM%20WATERMARK.pdf

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