The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marke...

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Bibliographic Details
Main Author:	Akbar, Fazal
Format:	Thesis
Language:	English English English
Published:	2017
Subjects:	HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/782/ http://eprints.uthm.edu.my/782/1/24p%20FAZAL%20AKBAR.pdf http://eprints.uthm.edu.my/782/2/FAZAL%20AKBAR%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/782/3/FAZAL%20AKBAR%20WATERMARK.pdf

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