The relationship between social media marketing and SMEs performance in Nigeria: a systemic literature review

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The relationship between social media marketing and SMEs performance in Nigeria: a systemic literature review

Small and medium enterprises (SMEs) are considered as a vibrant and dynamic sector of the world economy including Nigeria. Small and medium scale enterprises prefer the use of social media marketing because of its ability to connect with many potential consumers at a time, low cost, ease of us...

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Bibliographic Details
Main Authors:	Ayokunmi, Lawal Abideen, Abu Seman, Noor Aslinda, Rashid, Umi Kartini
Format:	Article
Language:	English
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/7633/ http://eprints.uthm.edu.my/7633/1/J14549_680241190e491ae2730e350590c41535.pdf

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