Purchasing Behaviour among Small Medium Enterprise (SME)
customer during Covid-19 Pandemic using 7Ps approach.

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Purchasing Behaviour among Small Medium Enterprise (SME) customer during Covid-19 Pandemic using 7Ps approach.

Covid-19 Pandemic has an impact toward the businesses wide range inclusive Small Medium Enterprise (SME). The main purpose of this study is to investigate the purchasing behaviour of SME customer during Pandemic Covid -19 by using 7Ps approach. This study measured the relationship between 7Ps...

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Bibliographic Details
Main Authors:	Joha, Anis, Hassan, Sallaudin, Shamsudin, Mohd. Farid, Hasim, Muhammad Asyraf
Format:	Article
Language:	English
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/7180/ http://eprints.uthm.edu.my/7180/1/J14143_29ce16664474d9219bf5d944bd318561.pdf

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