Covid-19 and marketing strategies

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Covid-19 and marketing strategies

COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020). According to the World Health Organization (WHO, 2020), the first case reported was on December 31, 2019. Th...

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Bibliographic Details
Main Authors:	Hasrul, Nur Izzati, Rashid, Umi Kartini, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2022
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/7178/ http://eprints.uthm.edu.my/7178/1/8.pdf

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