Covid-19 and marketing strategies
COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020). According to the World Health Organization (WHO, 2020), the first case reported was on December 31, 2019. Th...
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| Format: | Book Section |
| Language: | English |
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Penerbit UTHM
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7178/ http://eprints.uthm.edu.my/7178/1/8.pdf |
| _version_ | 1848889023695683584 |
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| author | Hasrul, Nur Izzati Rashid, Umi Kartini Harun, Amran |
| author_facet | Hasrul, Nur Izzati Rashid, Umi Kartini Harun, Amran |
| author_sort | Hasrul, Nur Izzati |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus
because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020).
According to the World Health Organization (WHO, 2020), the first case reported was on December
31, 2019. The first case reported was a 'viral pneumonia' cluster at a Seafood Wholesale Market in
Wuhan, China. On March 11, 2020, WHO declared the COVID-19 outbreak as a global pandemic. This
disease was characterized as a pandemic because of its rapid spread, affecting many people and
occurring worldwide. Common symptoms of this disease are high fever, dry cough, and fatigue. Other
symptoms can be loss of taste and smell, headache, muscle pain, etc. |
| first_indexed | 2025-11-15T20:19:35Z |
| format | Book Section |
| id | uthm-7178 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:19:35Z |
| publishDate | 2022 |
| publisher | Penerbit UTHM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-71782022-06-14T02:14:51Z http://eprints.uthm.edu.my/7178/ Covid-19 and marketing strategies Hasrul, Nur Izzati Rashid, Umi Kartini Harun, Amran T Technology (General) COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020). According to the World Health Organization (WHO, 2020), the first case reported was on December 31, 2019. The first case reported was a 'viral pneumonia' cluster at a Seafood Wholesale Market in Wuhan, China. On March 11, 2020, WHO declared the COVID-19 outbreak as a global pandemic. This disease was characterized as a pandemic because of its rapid spread, affecting many people and occurring worldwide. Common symptoms of this disease are high fever, dry cough, and fatigue. Other symptoms can be loss of taste and smell, headache, muscle pain, etc. Penerbit UTHM 2022 Book Section PeerReviewed text en http://eprints.uthm.edu.my/7178/1/8.pdf Hasrul, Nur Izzati and Rashid, Umi Kartini and Harun, Amran (2022) Covid-19 and marketing strategies. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 74-83. ISBN 978-967-2817-57-4 |
| spellingShingle | T Technology (General) Hasrul, Nur Izzati Rashid, Umi Kartini Harun, Amran Covid-19 and marketing strategies |
| title | Covid-19 and marketing strategies |
| title_full | Covid-19 and marketing strategies |
| title_fullStr | Covid-19 and marketing strategies |
| title_full_unstemmed | Covid-19 and marketing strategies |
| title_short | Covid-19 and marketing strategies |
| title_sort | covid-19 and marketing strategies |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/7178/ http://eprints.uthm.edu.my/7178/1/8.pdf |