Consumer behavior during the pandemic Covid 19
An outbreak of Covid-19 is not simply a global pandemic and public health crisis only. The pandemic has affected the global economy and financial markets. According to Sheth (2020), the Covid-19 pandemic and lockdown and the social distancing mandates have disrupted consumer buying behavior, e...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7177/ http://eprints.uthm.edu.my/7177/1/7.pdf |
| Summary: | An outbreak of Covid-19 is not simply a global pandemic and public health crisis only. The pandemic
has affected the global economy and financial markets. According to Sheth (2020), the Covid-19
pandemic and lockdown and the social distancing mandates have disrupted consumer buying behavior,
especially at shopping. Many industries have undoubtedly been impacted, particularly service and
industrial activities, which have been stopped to the point of insolvency. This is because much of the
globe has imposed quarantine restrictions to contain the pandemic's spread, advising residents to stay
at home and only go to acquire the necessities. Many customers' options for shopping are limited as a
result of the lockdown and social distancing. This scenario has undoubtedly had an impact on consumer
purchasing patterns. As a result, the shutdown significantly influences consumer behaviour, personal
views, individual and household experiences, and traits. |
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