Marketing macro environment during the pandemic Covid-19
Without a doubt, COVID-19 is indeed a disease caused by a recently discovered coronavirus strain, a form of a virus known to cause human respiratory infections. On January 24, 2020, the first case of Malaysia with COVID-19 was detected. In Malaysia, the World Health Organization (WHO) worked c...
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2022
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7175/ http://eprints.uthm.edu.my/7175/1/5.pdf |
| _version_ | 1848889022836899840 |
|---|---|
| author | Mohammad Haidzir, Humaira Abu Seman, Noor Aslinda Harun, Amran |
| author2 | Harun, Amran |
| author_facet | Harun, Amran Mohammad Haidzir, Humaira Abu Seman, Noor Aslinda Harun, Amran |
| author_sort | Mohammad Haidzir, Humaira |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | Without a doubt, COVID-19 is indeed a disease caused by a recently discovered coronavirus strain, a
form of a virus known to cause human respiratory infections. On January 24, 2020, the first case of
Malaysia with COVID-19 was detected. In Malaysia, the World Health Organization (WHO) worked
closely with the Ministry of Health to respond to this epidemic. Furthermore, according to the WHO
report, as of November 15, 2020, a total of 47,417 COVID-19 confirmed cases have occurred in
Malaysia. There have been 23 new deaths recorded in the past week. This brings to 309 the cumulative
number of COVID-19 deaths since the epidemic started in Malaysia (WHO, 2020). At the same time,
COVID-19 has a significant effect on businesses and the economy and catastrophic cases for people's
health. There has never been a more urgent need for companies to reconsider and reconfigure their
businesses for a changing environment as the COVID-19 pandemic continues to evolve. It is now time
for organizations to concentrate on supporting critical areas of their companies that will help them
stabilize and strategize for what is next in the new climate. |
| first_indexed | 2025-11-15T20:19:34Z |
| format | Book Section |
| id | uthm-7175 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:19:34Z |
| publishDate | 2022 |
| publisher | Penerbit UTHM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-71752022-06-14T02:14:27Z http://eprints.uthm.edu.my/7175/ Marketing macro environment during the pandemic Covid-19 Mohammad Haidzir, Humaira Abu Seman, Noor Aslinda Harun, Amran T Technology (General) Without a doubt, COVID-19 is indeed a disease caused by a recently discovered coronavirus strain, a form of a virus known to cause human respiratory infections. On January 24, 2020, the first case of Malaysia with COVID-19 was detected. In Malaysia, the World Health Organization (WHO) worked closely with the Ministry of Health to respond to this epidemic. Furthermore, according to the WHO report, as of November 15, 2020, a total of 47,417 COVID-19 confirmed cases have occurred in Malaysia. There have been 23 new deaths recorded in the past week. This brings to 309 the cumulative number of COVID-19 deaths since the epidemic started in Malaysia (WHO, 2020). At the same time, COVID-19 has a significant effect on businesses and the economy and catastrophic cases for people's health. There has never been a more urgent need for companies to reconsider and reconfigure their businesses for a changing environment as the COVID-19 pandemic continues to evolve. It is now time for organizations to concentrate on supporting critical areas of their companies that will help them stabilize and strategize for what is next in the new climate. Penerbit UTHM Harun, Amran Rashid, Umi Kartini Abu Seman, Noor Aslinda Hasim, Muhammad Asyraf Farradia, Yuary 2022 Book Section PeerReviewed text en http://eprints.uthm.edu.my/7175/1/5.pdf Mohammad Haidzir, Humaira and Abu Seman, Noor Aslinda and Harun, Amran (2022) Marketing macro environment during the pandemic Covid-19. In: Advance in Marketing Research. Penerbit UTHM, UTHM, pp. 39-47. ISBN 978-967-2817-57-4 |
| spellingShingle | T Technology (General) Mohammad Haidzir, Humaira Abu Seman, Noor Aslinda Harun, Amran Marketing macro environment during the pandemic Covid-19 |
| title | Marketing macro environment during the pandemic Covid-19 |
| title_full | Marketing macro environment during the pandemic Covid-19 |
| title_fullStr | Marketing macro environment during the pandemic Covid-19 |
| title_full_unstemmed | Marketing macro environment during the pandemic Covid-19 |
| title_short | Marketing macro environment during the pandemic Covid-19 |
| title_sort | marketing macro environment during the pandemic covid-19 |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/7175/ http://eprints.uthm.edu.my/7175/1/5.pdf |