Covid-19 and its impact on digital marketing

QR Code

Covid-19 and its impact on digital marketing

The coronavirus disease 2019 (COVID-19), is a new type of coronavirus spreading exponentially globally. It was started in December 2019 in Wuhan, China, which caused severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) (Dashraath et al., 2020 & Chowdhury et al., 2020). Coronaviruse...

Full description

Bibliographic Details
Main Authors:	Ahmad Effendi, Farah Adibah, Harun, Amran, Farradia, Yuary, Abdul Rashid, Umi Kartini, Abu Seman, Noor Aslinda, Hasim, Muhammad Asyraf
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2022
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/7171/ http://eprints.uthm.edu.my/7171/1/C3813_e652e23264db85a39d2576b824ead53a.pdf

Similar Items

Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives
by: Yuary Farradia, Yuary Farradia, et al.
Published: (2022)

Covid-19 and marketing strategies
by: Hasrul, Nur Izzati, et al.
Published: (2022)

Covid-19 and its impact on the Malaysian SMEs
by: Hamir, Mohd. Indra, et al.
Published: (2022)

Covid-19 and its impacts on consumer decision-making process
by: Hashim, Norashuha, et al.
Published: (2022)

Marketing macro environment during the pandemic Covid-19
by: Mohammad Haidzir, Humaira, et al.
Published: (2022)

An Econometric Analysis of the Japanese Demand for Indonesian Tuna
by: Farradia, Yuary
Published: (1995)

Sustainable firm performance of green supply chain management practice at petrochemical industry
by: Yuary, Farradia
Published: (2020)

Consumer behavior during the pandemic Covid 19
by: Chu, Yi Ching, et al.
Published: (2022)

How consumers decide to buy during the pandemic Covid-19?
by: Nordin, Muhammad Iqbal, et al.
Published: (2022)

The relationship between social media marketing and SMEs performance in Nigeria: a systemic literature review
by: Ayokunmi, Lawal Abideen, et al.
Published: (2022)

Digital marketing during the COVID-19 pandemic: a case study of its adoption by furniture manufacturers in Malaysia
by: Ratnasingam, Jegatheswaran, et al.
Published: (2021)

Market Research and Target Market Segmentation in City’s External and Internal Environment
by: Bassey, Mbiatke Anthony, et al.
Published: (2020)

Impact of Covid-19 on the Malaysian stock market
by: Goh, Yi Min
Published: (2021)

Impact of digital entrepreneurship in Malaysia in the era of Covid-19 pandemic
by: Gunaseelan, Khemaalatha, et al.
Published: (2022)

Deceptive Marketing
by: Firdaus, Humairah Fahima Hairanil, et al.
Published: (2020)

The Indigenous Digital Divide: COVID-19 and Its Impacts on Educational Delivery to First Nation University Students
by: Wilson, Arthur, et al.
Published: (2023)

The Indigenous Digital Divide: COVID-19 and its impacts on education delivery to First Nations university students
by: Wilson, Arthur, et al.
Published: (2022)

Digital divide among Malaysian tertiary students and its impact on online learning during the covid-19 pandemic
by: Latha, Subramaniam
Published: (2023)

Digital divide in education during COVID-19 pandemic
by: Sarimah Surianshah,
Published: (2021)

Covid-19 cabar peniaga tembusi pasaran digital
by: UMP, PNC
Published: (2021)

Realiti pahit angka tiga digit Covid-19
by: Mokhtar, Liza
Published: (2020)

Consumer satisfaction on the adoption of e-payment among millennials in Malaysia during Covid 19 pandemic
by: Md Yusoff, Muhammad Faiz, et al.
Published: (2022)

Cost Leadership in Marketing
by: Nabil Ali Alshboul, Feras, et al.
Published: (2020)

The impact of Covid-19 on global stock markets: an event study analysis
by: Hassan, Ali
Published: (2021)

The Impact of the COVID-19 on the Chinese Stock Market and the Role of Investor Sentiment
by: Liu, Shuyao
Published: (2020)

The Impact of Covid-19 on the Global Stock Market and the Global Retail Industry
by: AN, KUN
Published: (2022)

The impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic
by: Johari, Jalila, et al.
Published: (2022)

THE IMPACT OF VIRAL MARKETING IN THE TOURISM INDUSTRY IN MALAYSIA POST COVID-19 PANDEMIC
by: Rakesh, Sarpal, et al.
Published: (2022)

Digital verification and authentication system for test certificates (DVASTC-COVID-19)
by: Rassem, Taha H., et al.
Published: (2021)

Approaches to understanding COVID-19 and its neurological associations
by: Beghi, Ettore, et al.
Published: (2021)

Covid-19 effect on community mobility and stock market of Malaysia
by: Norhafizah Abu Hasan,, et al.
Published: (2022)

Covid-19 effect on community mobility and stock market of Malaysia
by: Norhafizah Abu Hasan,, et al.
Published: (2022)

How Covid-19 pandemic affected Malaysian stock market
by: Ang, Wei Yee, et al.
Published: (2022)

How Can Digital Technology Help the Hospitality Supply Chain Cope with the Impact of the COVID-19?
by: Zhang, Yajing
Published: (2022)

The impact of covid-19 on voice, speech, and language: an interdisciplinary study of covid-19 survivors
by: Kuć, Joanna, et al.
Published: (2023)

Purchasing Behaviour among Small Medium Enterprise (SME) customer during Covid-19 Pandemic using 7Ps approach.
by: Joha, Anis, et al.
Published: (2022)

The impact of covid-19 on the firms’ performance
by: Ang, Shi Wen, et al.
Published: (2023)

COVID-19 and its effects on social connectedness among Malaysian Malay living abroad
by: Nur Farah Wani Mohd Nasir,, et al.
Published: (2022)

Effects of COVID-19 on hotel marketing and management: a perspective article
by: Jiang, Yangyang, et al.
Published: (2020)

Covid-19 situation not improving, say experts
by: Arumugam, Tharanya, et al.
Published: (2021)