Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia

Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia

The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry i...

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Bibliographic Details
Main Authors: Othman, Bestoon, Harun, Amran, Sadq, Zana Majed, Rashid, Wirya Najm, Abdullah, Kamal Mohammed, Mohammed, Hazhar Omer, Khalid faeq, Dalia
Format: Article
Language:English
Published: The Mattingley Publishing Co., Inc. 2020
Subjects:
BP Islam. Bahaism. Theosophy, etc
Online Access:http://eprints.uthm.edu.my/6556/
http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf

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