The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

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The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study...

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Bibliographic Details
Main Authors:	Ahmad, Naveed, Harun, Amran, Khizar, Hafiz Muhammad Usman, Othman, Bestoon Abdulmaged, Zulqarnain, Muhammad
Format:	Article
Language:	English
Published:	Science & Engineering Research Support Society (SERSC) 2020
Subjects:	T Technology (General) TK7800-8360 Electronics
Online Access:	http://eprints.uthm.edu.my/6318/ http://eprints.uthm.edu.my/6318/1/AJ%202020%20%28278%29.pdf

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