Customer satisfaction and purchasing intention in airline service quality: a case study of Malaysia Airlines

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Customer satisfaction and purchasing intention in airline service quality: a case study of Malaysia Airlines

This study is an attempt to determine to what extent service quality impacts on passengers’ satisfaction and thus purchasing intentions of the flight between Kuala Lumpur and London by Malaysia Airlines. This study applied quantitative methodology to discover the relationship between service quality...

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Bibliographic Details
Main Authors:	Hasim, Muhammad Asyraf, Shamsudin, Mohd Farid, Ishak, Mohd Fikri
Format:	Article
Language:	English
Published:	SPC 2018
Subjects:	HE9761-9900 Air transportation. Airlines
Online Access:	http://eprints.uthm.edu.my/6262/ http://eprints.uthm.edu.my/6262/1/J13164_11d4d26488a902a5c1ec24eb54d5826e.pdf

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