The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

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The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to...

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Bibliographic Details
Main Authors:	Othman, Bestoon Abdulmaged, Harun, Amran
Format:	Article
Language:	English
Published:	2021
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.uthm.edu.my/6261/ http://eprints.uthm.edu.my/6261/1/J13155_658d98613d9a25e17744e855a850d4a7.pdf

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