Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia

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Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia

The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This researc...

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Bibliographic Details
Main Authors:	Ogiemwonyi, Osarodion, Harun, Amran
Format:	Article
Language:	English
Published:	Brill 2021
Subjects:	TD Environmental technology. Sanitary engineering
Online Access:	http://eprints.uthm.edu.my/6258/ http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf

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