Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia
The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Brill
2021
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| Online Access: | http://eprints.uthm.edu.my/6258/ http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf |
| _version_ | 1848888758862086144 |
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| author | Ogiemwonyi, Osarodion Harun, Amran |
| author_facet | Ogiemwonyi, Osarodion Harun, Amran |
| author_sort | Ogiemwonyi, Osarodion |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This research explored the facet to investigate while applying some constructs from the Ajzen’s existing theory of planned behaviour (TPB) model with additional construct. 250 viable responses were applied and path modelling using SmartPLS 3.0 analyses was used to establish the model proposed. The results indicate that among the TPB constructs, perceived behavioural control (PBC), green perceived attitude (GPA), and other contextual constructs influence pro-environmental behaviour (PEB) positively. Looking at the relative importance of constructs, perceived green culture (PGC) followed by (GPA) had a stronger impact on PEB. The study provides evidence that young green consumers exhibit great concern towards environment, through model supportability and the inclusion of additional constructs which was supported in the TPB providing insight, and holding a sense of responsibility in the consumption pattern for a peaceful future. The obtained results can promote scientific progress in the respective research area and policy implications. |
| first_indexed | 2025-11-15T20:15:23Z |
| format | Article |
| id | uthm-6258 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:15:23Z |
| publishDate | 2021 |
| publisher | Brill |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-62582022-01-27T07:19:44Z http://eprints.uthm.edu.my/6258/ Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia Ogiemwonyi, Osarodion Harun, Amran TD Environmental technology. Sanitary engineering The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This research explored the facet to investigate while applying some constructs from the Ajzen’s existing theory of planned behaviour (TPB) model with additional construct. 250 viable responses were applied and path modelling using SmartPLS 3.0 analyses was used to establish the model proposed. The results indicate that among the TPB constructs, perceived behavioural control (PBC), green perceived attitude (GPA), and other contextual constructs influence pro-environmental behaviour (PEB) positively. Looking at the relative importance of constructs, perceived green culture (PGC) followed by (GPA) had a stronger impact on PEB. The study provides evidence that young green consumers exhibit great concern towards environment, through model supportability and the inclusion of additional constructs which was supported in the TPB providing insight, and holding a sense of responsibility in the consumption pattern for a peaceful future. The obtained results can promote scientific progress in the respective research area and policy implications. Brill 2021 Article PeerReviewed text en http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf Ogiemwonyi, Osarodion and Harun, Amran (2021) Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia. Israel Journal of Ecology & Evolution. pp. 1-14. http://dx.doi.org/10.1163/22244662-bja10021 |
| spellingShingle | TD Environmental technology. Sanitary engineering Ogiemwonyi, Osarodion Harun, Amran Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title | Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title_full | Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title_fullStr | Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title_full_unstemmed | Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title_short | Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia |
| title_sort | theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in malaysia |
| topic | TD Environmental technology. Sanitary engineering |
| url | http://eprints.uthm.edu.my/6258/ http://eprints.uthm.edu.my/6258/ http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf |