The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

Purpose – With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services. In this context and within the Islamic religious tradition, the “Umrah” is use...

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Bibliographic Details
Main Authors: Othman, Bestoon Abdulmaged, Harun, Amran, De Almeida, Nuno Marques, Sadq, Zana Majed
Format: Article
Language:English
Published: Emerald Publishing Limited 2021
Subjects:
HF5001-6182 Business
Online Access:http://eprints.uthm.edu.my/6232/
http://eprints.uthm.edu.my/6232/1/J11651_fc1acdf2ec7a2e94fd28cfc6f4e59a63.pdf

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