Social media marketing amongst millennial’s in Malaysia: issues and challenges
Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using social networking sites like Facebook, Twitter and Instagram to earn potential customers to visits the website. Social media marketing are very important nowadays to help people stay connected with others and ga...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UTHM
2019
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| Online Access: | http://eprints.uthm.edu.my/6071/ http://eprints.uthm.edu.my/6071/1/AJ%202020%20%28157%29.pdf |
| _version_ | 1848888706093547520 |
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| author | Roza Husin, Wann Huzida Harun, Amran |
| author_facet | Roza Husin, Wann Huzida Harun, Amran |
| author_sort | Roza Husin, Wann Huzida |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using social networking sites like Facebook, Twitter and Instagram to earn potential customers to visits the website. Social media marketing are very important nowadays to help people stay connected with others and gain information. Therefore it is very imperative to further understand how Millennials whom are the highest internet user respond to social media marketing. This study will review the literature pertaining to social media marketing within the millennial scope. Additionally, this study will explore the issues and challenges of social media marketing in Malaysia. The implication of the study is social media marketing consist of two newly dimensions namely entertainment and perceived trust and this dimensions are important on this study. |
| first_indexed | 2025-11-15T20:14:32Z |
| format | Article |
| id | uthm-6071 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:14:32Z |
| publishDate | 2019 |
| publisher | UTHM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-60712022-01-26T04:41:34Z http://eprints.uthm.edu.my/6071/ Social media marketing amongst millennial’s in Malaysia: issues and challenges Roza Husin, Wann Huzida Harun, Amran HF5410-5417.5 Marketing. Distribution of products Social Media Marketing (SMM) is an internet marketing strategy with an emphasis on using social networking sites like Facebook, Twitter and Instagram to earn potential customers to visits the website. Social media marketing are very important nowadays to help people stay connected with others and gain information. Therefore it is very imperative to further understand how Millennials whom are the highest internet user respond to social media marketing. This study will review the literature pertaining to social media marketing within the millennial scope. Additionally, this study will explore the issues and challenges of social media marketing in Malaysia. The implication of the study is social media marketing consist of two newly dimensions namely entertainment and perceived trust and this dimensions are important on this study. UTHM 2019 Article PeerReviewed text en http://eprints.uthm.edu.my/6071/1/AJ%202020%20%28157%29.pdf Roza Husin, Wann Huzida and Harun, Amran (2019) Social media marketing amongst millennial’s in Malaysia: issues and challenges. Journal of Social Transformation and Regional Development, 1 (2). pp. 1-7. ISSN 26829142 https://doi.org/10.30880/jstard.2019.01.02.001 |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Roza Husin, Wann Huzida Harun, Amran Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title | Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title_full | Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title_fullStr | Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title_full_unstemmed | Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title_short | Social media marketing amongst millennial’s in Malaysia: issues and challenges |
| title_sort | social media marketing amongst millennial’s in malaysia: issues and challenges |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.uthm.edu.my/6071/ http://eprints.uthm.edu.my/6071/ http://eprints.uthm.edu.my/6071/1/AJ%202020%20%28157%29.pdf |