What is brand? Some insights in the historical development

What is brand? Some insights in the historical development

The aim of this study is to enhance understanding in the philosophy of the brand along with its historical development around the world. Its main purpose is to clarify the nature of the brand, its origination, ancient phase, digital phase and the future of branding. This study is based on the second...

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Bibliographic Details
Main Authors: Ur Rehman, Fazal, Md Yusoff, Rosman, Ismail, Fadillah, Javed, Farwida
Format: Article
Language:English
Published: International Journal of Academic Management Science Research (IJAMSR) 2018
Subjects:
TS155-194 Production management. Operations management
Online Access:http://eprints.uthm.edu.my/6051/
http://eprints.uthm.edu.my/6051/1/AJ%202018%20%281003%29%20What%20is%20brand%20Some%20insights%20in%20the%20historical%20development.pdf

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