The influence of service marketing mix and umrah service quality on customer satisfaction
and customer loyalty towards umrah travel agents in Malaysia

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The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences...

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Bibliographic Details
Main Author:	Othman, Bestoon Abdulmaged
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/6/ http://eprints.uthm.edu.my/6/1/24p%20BESTOON%20ABDULMAGED%20OTHMAN.pdf http://eprints.uthm.edu.my/6/2/BESTOON%20ABDULMAGED%20OTHMAN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/6/3/BESTOON%20ABDULMAGED%20OTHMAN%20WATERMARK.pdf

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