Perceived captology strategies in mobile applications: do they differ?

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Perceived captology strategies in mobile applications: do they differ?

Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether inco...

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Bibliographic Details
Main Authors:	Abdullah, N.A., Abdul Hamid, Nor Aziati, C., C. Siew, Shamsuddin, Alina, Wahab, Eta
Format:	Article
Language:	English
Published:	Medwell Publisers 2018
Subjects:	T173.2-174.5 Technological change T175-178 Industrial research. Research and development
Online Access:	http://eprints.uthm.edu.my/5886/ http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf

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