Perceived captology strategies in mobile applications: do they differ?
Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether inco...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Medwell Publisers
2018
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| Online Access: | http://eprints.uthm.edu.my/5886/ http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf |
| _version_ | 1848888660996390912 |
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| author | Abdullah, N.A. Abdul Hamid, Nor Aziati C., C. Siew Shamsuddin, Alina Wahab, Eta |
| author_facet | Abdullah, N.A. Abdul Hamid, Nor Aziati C., C. Siew Shamsuddin, Alina Wahab, Eta |
| author_sort | Abdullah, N.A. |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether incorporating captology strategies has varying effectiveness. Moreover, the studies on captology strategies of mobile application have not been sufficiently researched on as majority of existing studies have been focusing on single application only. Therefore, this study aimed to examine whether there are significant differences of captology principles (reduction, tunneling, tailoring, suggestion, self-monitoring, surveillance and conditioning) between two popular mobile applications which are WhatsApp and Telegram. Using a cross sectional online survey, 364 users of both applications had participated. Descriptive finding indicates that WhatsApp had higher mean values for all captology principles compared to Telegram. T-test result shows significant differences of reduction, tunneling, tailoring, suggestion, self-monitoring, surveillance and conditioning between WhatsApp and Telegram. The higher means obtained by WhatsApp indicated that users of WhatsApp perceive captology principles as being incorporated more effectively in WhatApp compared to Telegram. This implies that any incorporation of captology principles requires in-depth understanding about the dynamic of each principles and how it could improve mobile application=s users acceptance, attitudes and behavior. |
| first_indexed | 2025-11-15T20:13:49Z |
| format | Article |
| id | uthm-5886 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:13:49Z |
| publishDate | 2018 |
| publisher | Medwell Publisers |
| recordtype | eprints |
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| spelling | uthm-58862022-01-24T07:06:54Z http://eprints.uthm.edu.my/5886/ Perceived captology strategies in mobile applications: do they differ? Abdullah, N.A. Abdul Hamid, Nor Aziati C., C. Siew Shamsuddin, Alina Wahab, Eta T173.2-174.5 Technological change T175-178 Industrial research. Research and development Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether incorporating captology strategies has varying effectiveness. Moreover, the studies on captology strategies of mobile application have not been sufficiently researched on as majority of existing studies have been focusing on single application only. Therefore, this study aimed to examine whether there are significant differences of captology principles (reduction, tunneling, tailoring, suggestion, self-monitoring, surveillance and conditioning) between two popular mobile applications which are WhatsApp and Telegram. Using a cross sectional online survey, 364 users of both applications had participated. Descriptive finding indicates that WhatsApp had higher mean values for all captology principles compared to Telegram. T-test result shows significant differences of reduction, tunneling, tailoring, suggestion, self-monitoring, surveillance and conditioning between WhatsApp and Telegram. The higher means obtained by WhatsApp indicated that users of WhatsApp perceive captology principles as being incorporated more effectively in WhatApp compared to Telegram. This implies that any incorporation of captology principles requires in-depth understanding about the dynamic of each principles and how it could improve mobile application=s users acceptance, attitudes and behavior. Medwell Publisers 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf Abdullah, N.A. and Abdul Hamid, Nor Aziati and C., C. Siew and Shamsuddin, Alina and Wahab, Eta (2018) Perceived captology strategies in mobile applications: do they differ? Journal of Engineering and Applied Sciences, 13 (9). pp. 7019-7025. ISSN 1818-7803 http://dx.doi.org/10.36478/jeasci.2018.7019.7025 |
| spellingShingle | T173.2-174.5 Technological change T175-178 Industrial research. Research and development Abdullah, N.A. Abdul Hamid, Nor Aziati C., C. Siew Shamsuddin, Alina Wahab, Eta Perceived captology strategies in mobile applications: do they differ? |
| title | Perceived captology strategies in mobile applications: do they differ? |
| title_full | Perceived captology strategies in mobile applications: do they differ? |
| title_fullStr | Perceived captology strategies in mobile applications: do they differ? |
| title_full_unstemmed | Perceived captology strategies in mobile applications: do they differ? |
| title_short | Perceived captology strategies in mobile applications: do they differ? |
| title_sort | perceived captology strategies in mobile applications: do they differ? |
| topic | T173.2-174.5 Technological change T175-178 Industrial research. Research and development |
| url | http://eprints.uthm.edu.my/5886/ http://eprints.uthm.edu.my/5886/ http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf |