Augmented reality marketing in Malaysia—future scenarios

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Augmented reality marketing in Malaysia—future scenarios

Augmented Reality (AR) marketing is a novel and creative way to market products and services. However, there are concerns about its marketing effectiveness as it is still immature to take over the place of traditional marketing method. Hence, this study was aimed to identify the issues and drivers o...

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Bibliographic Details
Main Authors:	Choon, Ching Ng, Ramasamy, Chandrashekar
Format:	Article
Language:	English
Published:	MDPI 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/5882/ http://eprints.uthm.edu.my/5882/1/AJ%202018%20%28638%29.pdf

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