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Benefits of facebook fan/brand page marketing and its influence on relationship commitment among generation Y: empirical evidence from Malaysia

This study aims to understand the influence of relational benefits of Facebook brand/fan page towards relationship commitment among Generation Y. Additionally, this study also investigates the mediating effect of customer satisfaction on the relationship between relational benefits and relationship...

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Bibliographic Details
Main Authors:	Ahmad Radzi, Nor Azim, Harun, Amran, Ramayah, T., Mohd Kassim, Abdul Wahid, Jaratin, Lily
Format:	Article
Published:	Elsevier Ltd. 2018
Subjects:	T Technology (General) HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/5812/

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