Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia

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Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia

The purpose of this study was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, life...

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Bibliographic Details
Main Author:	Ag. Damit, Dayang Haryani Diana
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/58/ http://eprints.uthm.edu.my/58/1/24p%20DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT.pdf http://eprints.uthm.edu.my/58/2/DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/58/3/DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT%20WATERMARK.pdf

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