Non-linear and linear postulations of technology adoption determinants
Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Research Publishing Network (ARPN)
2015
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5795/ http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf |
| _version_ | 1848888636491169792 |
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| author | Salim, Siti Aisyah Sedera, D. .Sawang, S. |
| author_facet | Salim, Siti Aisyah Sedera, D. .Sawang, S. |
| author_sort | Salim, Siti Aisyah |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption. |
| first_indexed | 2025-11-15T20:13:26Z |
| format | Article |
| id | uthm-5795 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T20:13:26Z |
| publishDate | 2015 |
| publisher | Asian Research Publishing Network (ARPN) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-57952022-01-23T07:15:32Z http://eprints.uthm.edu.my/5795/ Non-linear and linear postulations of technology adoption determinants Salim, Siti Aisyah Sedera, D. .Sawang, S. T Technology (General) Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption. Asian Research Publishing Network (ARPN) 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf Salim, Siti Aisyah and Sedera, D. and .Sawang, S. (2015) Non-linear and linear postulations of technology adoption determinants. ARPN Journal of Engineering and Applied Sciences, 10 (23). pp. 1769-1789. ISSN 1819-6608 |
| spellingShingle | T Technology (General) Salim, Siti Aisyah Sedera, D. .Sawang, S. Non-linear and linear postulations of technology adoption determinants |
| title | Non-linear and linear postulations of technology adoption determinants |
| title_full | Non-linear and linear postulations of technology adoption determinants |
| title_fullStr | Non-linear and linear postulations of technology adoption determinants |
| title_full_unstemmed | Non-linear and linear postulations of technology adoption determinants |
| title_short | Non-linear and linear postulations of technology adoption determinants |
| title_sort | non-linear and linear postulations of technology adoption determinants |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/5795/ http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf |