Comparative study of product quality perception between Malaysian and non Malaysian electrical appliance among tertiary students

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Comparative study of product quality perception between Malaysian and non Malaysian electrical appliance among tertiary students

The high quality of a product is much demanded by consumers today. However, it is difficult to understand the perceptions of consumers towards product quality. Thus, this study intends to identify the relationships between brand and nine product quality dimensions as well as to compare the differenc...

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Bibliographic Details
Main Authors:	Shiau, Wei Chan, Ahmad, M.F., Ismail, Fadillah, Ngadiman, Yunos, Zaman, Izzuddin, Omar, Siti Sarah, Kian, Yuen Tay
Format:	Article
Language:	English
Published:	ExcelingTech Publishers 2018
Subjects:	TK Electrical engineering. Electronics Nuclear engineering LB2300-2430 Higher education TS155-194 Production management. Operations management
Online Access:	http://eprints.uthm.edu.my/5681/ http://eprints.uthm.edu.my/5681/1/AJ%202018%20%28299%29.pdf

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