Improving marketing performance based on analysis of comparative and competitive advantages: an empirical study on java coffee agroindustry in Jember-Indonesia

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Improving marketing performance based on analysis of comparative and competitive advantages: an empirical study on java coffee agroindustry in Jember-Indonesia

This study aims to determine the priority strategies for improving the marketing performance of Java Jember Coffee agroindustry based on an analysis of comparative and competitive advantage. The study was conducted using the census method or a complete calculation involving 15 Java Jember Coffee agr...

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Bibliographic Details
Main Authors:	Kurniawan, Bagus Putu Yudhia, Halil, Halil, Abdul Razzaq, Abdul Rasid, Jumintono, Jumintono
Format:	Article
Language:	English
Published:	ExcelingTech 2020
Subjects:	T Technology (General) HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/5633/ http://eprints.uthm.edu.my/5633/1/J11804_3803844163e8f054ca05965c8b0f2133.pdf

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