Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model

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Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model

Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on...

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Bibliographic Details
Main Authors:	Ag. Damit, Dayang Haryani Diana, Harun, Amran, Martin, David, Shamsudin, Abdul Shukor, Mohd Kassim, Abdul Wahid
Format:	Article
Published:	UMS 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/5472/

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