Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model
Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on...
| Main Authors: | , , , , |
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| Format: | Article |
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UMS
2018
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| Online Access: | http://eprints.uthm.edu.my/5472/ |
| _version_ | 1848888560282763264 |
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| author | Ag. Damit, Dayang Haryani Diana Harun, Amran Martin, David Shamsudin, Abdul Shukor Mohd Kassim, Abdul Wahid |
| author_facet | Ag. Damit, Dayang Haryani Diana Harun, Amran Martin, David Shamsudin, Abdul Shukor Mohd Kassim, Abdul Wahid |
| author_sort | Ag. Damit, Dayang Haryani Diana |
| building | UTHM Institutional Repository |
| collection | Online Access |
| description | Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on non-Muslim consumers as respondents are uncommon. Therefore, this study aims to examine the determinants of non-Muslim attitude and their repurchase intention on halal food product using the Buyer Behaviour Model. Data were collected through self-administered questionnaire survey involving 444 non-Muslim consumers. The structural equation analyses revealed that lifestyle, consumers past purchase experience, and religion adoption positively influenced the non-Muslim consumers’ attitude towards halal products. The findings also revealed a significant relationship between the attitude of non-Muslim consumer towards halal product and their repurchase intention of the halal product. Finally, several recommendations for future research consideration are presented in the final part of this paper. |
| first_indexed | 2025-11-15T20:12:13Z |
| format | Article |
| id | uthm-5472 |
| institution | Universiti Tun Hussein Onn Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T20:12:13Z |
| publishDate | 2018 |
| publisher | UMS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uthm-54722022-01-09T07:58:05Z http://eprints.uthm.edu.my/5472/ Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model Ag. Damit, Dayang Haryani Diana Harun, Amran Martin, David Shamsudin, Abdul Shukor Mohd Kassim, Abdul Wahid HF5410-5417.5 Marketing. Distribution of products Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on non-Muslim consumers as respondents are uncommon. Therefore, this study aims to examine the determinants of non-Muslim attitude and their repurchase intention on halal food product using the Buyer Behaviour Model. Data were collected through self-administered questionnaire survey involving 444 non-Muslim consumers. The structural equation analyses revealed that lifestyle, consumers past purchase experience, and religion adoption positively influenced the non-Muslim consumers’ attitude towards halal products. The findings also revealed a significant relationship between the attitude of non-Muslim consumer towards halal product and their repurchase intention of the halal product. Finally, several recommendations for future research consideration are presented in the final part of this paper. UMS 2018 Article PeerReviewed Ag. Damit, Dayang Haryani Diana and Harun, Amran and Martin, David and Shamsudin, Abdul Shukor and Mohd Kassim, Abdul Wahid (2018) Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 15. pp. 413-422. ISSN 2224-2899 |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Ag. Damit, Dayang Haryani Diana Harun, Amran Martin, David Shamsudin, Abdul Shukor Mohd Kassim, Abdul Wahid Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title | Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title_full | Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title_fullStr | Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title_full_unstemmed | Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title_short | Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| title_sort | non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.uthm.edu.my/5472/ |