Service quality versus service excellence: a paradigm shift

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Service quality versus service excellence: a paradigm shift

Service users are continuously recognised as a medium for appraising the level of services provided by the local governments. The achievement of service excellence is dependent upon service user experience which is considered as a mechanism that provides a basis for a paradigm shift from service qua...

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Bibliographic Details
Main Authors:	Kasim, Rozilah, Umar, Muhammad Akilu, Juanil, David Martin Daud
Format:	Article
Published:	American Scientific Publishers 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/5414/

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