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Factors influencing online purchase intention in online brand

This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasin...

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Bibliographic Details
Main Authors:	Hasan, Haslinda, Harun, Amran, Zainal Rashid, Mohd Shaffran
Format:	Article
Language:	English
Published:	Trans Stellar Journal Publication 2015
Subjects:	HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://eprints.uthm.edu.my/5320/ http://eprints.uthm.edu.my/5320/1/AJ%202017%20%28765%29.pdf

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