A social networking-based advertising to enhance customer reach target

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A social networking-based advertising to enhance customer reach target

A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application prov...

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Bibliographic Details
Main Authors:	Nuar, Ahmad Najmi Amer Haider, Mahdin, Hairulnizam, Abdullah, Noryusliza, Darman, Rozanawati, Ahmad, Masitah
Format:	Article
Language:	English
Published:	Insight - Indonesian Society for Knowledge and Human Development 2017
Subjects:	HF5410-5417.5 Marketing. Distribution of products T58.5-58.64 Information technology
Online Access:	http://eprints.uthm.edu.my/5277/ http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf

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