The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students

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The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students

The quick technology development in the realm of smartphones has made another medium for marketing of most companies. The utilization of smartphone as a promoting instrument to achieve customers around the global is presently progressively well known, making the smartphone as a perfect medium to rea...

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Bibliographic Details
Main Author:	Abu Seman, Noor Aslinda
Format:	Article
Published:	EduPedia Publictions 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/4456/

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