External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender

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External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender

Malaysians perceived shopping as a leisure activity, however studies on impulse behaviour in Malaysia is limited and more studies are needed. Hence, this study aims to understand the factors influencing impulse buying behaviour of consumers who own a credit card. The objectives of this study are thr...

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Bibliographic Details
Main Authors:	Harun, Amran, Lee, Ik Lin Ellen, Mohd Kassim, Abdul Wahid, Tahajuddin, Sulaiman, Shamsudin, Abdul Shukor
Format:	Article
Language:	English
Published:	Institute of Advanced Scientific Research 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/4286/ http://eprints.uthm.edu.my/4286/1/AJ%202018%20%28416%29.pdf

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