Incorporating Islamic ethic elements into marketing mix paradigm

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Incorporating Islamic ethic elements into marketing mix paradigm

To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements...

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Bibliographic Details
Main Authors:	Shafin, Nazree, Kasim, Rozilah
Format:	Article
Language:	English
Published:	Conscientia Beam 2018
Subjects:	BP Islam. Bahaism. Theosophy, etc HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/4099/ http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf

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