Smartphone dependency and its impact on purchase behavior

Smartphone dependency and its impact on purchase behavior

People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a si...

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Bibliographic Details
Main Authors: Harun, Amran, Liew, Toh Soon, Mohd Kassim, Abdul Wahid, Sulong, Rini Suryati
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:http://eprints.uthm.edu.my/3458/
http://eprints.uthm.edu.my/3458/1/AJ%202017%20%2854%29%20Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behavior.pdf

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