Customer profiling using classification approach for bank telemarketing

QR Code

Customer profiling using classification approach for bank telemarketing

Telemarketing is a type of direct marketing where a salesperson contacts the customers to sell products or services over the phone. The database of prospective customers comes from direct marketing database. It is important for the company to predict the set of customers with highest probability to...

Full description

Bibliographic Details
Main Authors:	Palaniappan, Shamala, Mustapha, Aida, Mohd Foozy, Cik Feresa, Atan, Rodziah
Format:	Article
Language:	English
Published:	JOIV : International Journal on Informatics Visualization 2017
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/3422/ http://eprints.uthm.edu.my/3422/1/AJ%202017%20%28486%29.pdf

Similar Items

Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises
by: M.Thiyagarajan, Thangarajah
Published: (2003)

Relationship Between Online Service Quality And Customer Satisfaction Among Online Banking Users In Malaysia
by: Allahverdi, Shahryar
Published: (2011)

A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises
by: Thangarajah@M.Thiyagarajan,
Published: (2003)

The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment
by: Ging, Yong Chung
Published: (2004)

Determinants Of Customer Satisfaction
by: Narayanan, Satya
Published: (2004)

The Impact Of CRM On Customer Retention In Malaysia
by: Ghahfarokhi, Akbar Dehghani
Published: (2007)

Framework For Knowledge-Driven Customer Relationship Management
by: Goon , Tuck Choy
Published: (2005)

Customer Satisfaction Of Luxury Hotels In Kish Island, Iran
by: Dolati, Somayeh
Published: (2011)

Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
by: Oo, Bryant Yong Siang
Published: (2009)

A Framework for Knowledge-Driven Customer Relationship Management
by: Goon, Tuck Choy
Published: (2005)

Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
by: Wan Omar, Maznah
Published: (2008)

Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry
by: Sankaran, Muthulakshmi
Published: (2003)

The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad
by: Zaharuddin, Mohd Dzulkaedah
Published: (2004)

Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
by: -, Dilruba
Published: (2007)

Impact of Information Communication Technology on Customer Satisfaction in Airline Industry
by: Sankaran, Muthulakshmi
Published: (2003)

The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
by: Raslan, Umi Kalsoom
Published: (2005)

Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
by: Kai, Seah Chong
Published: (2003)

Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2007)

A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia
by: Mok, Meng Hua
Published: (2008)

Study of Brand Management at Public Bank Berhad
by: Lean, Boon Peng
Published: (2009)

Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model
by: Karuppiah, Nermala
Published: (2000)

The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System
by: Taher, Parisa
Published: (2007)

Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company
by: Ghandchi, Marjan Saradar
Published: (2009)

A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry
by: Navabakhsh, Aminallah
Published: (2008)

The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia
by: Nourizadeh, Amin
Published: (2009)

Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
by: Ajham Al-Shahri, Amal Ahmed
Published: (2005)

A Study Of Brand Management At Public Bank Berhad
by: Peng, Lean Boon
Published: (2009)

Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques
by: Seyed Danesh, Mir Mohammad
Published: (2011)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Ismail, Hishamuddin
Published: (2001)

A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
by: Hishamuddin Ismail,
Published: (2001)

Shipper’s perceptions of aviation Logistics Service Quality (LSQ) of air freight provider
by: Abdul Rahman, Nor Aida, et al.
Published: (2018)

Case Analysis Of Wal-Mart Stores In China
by: Yao, Shu Ping
Published: (2005)

Case Study Of Wal-Mart
by: Somnuan, Jiranan
Published: (2005)

The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
by: Lee, Pei Nie
Published: (2005)

Case Study : The Marketing Strategy For China UNICOM
by: Xu, Qing Wei
Published: (2005)

Children Development As Consumers In Pakistan : Market Study To Set Up One Stop Hyper Retail Facility For Children In Pakistan
by: Mahmood Tahir, Atif
Published: (2004)

UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy
by: Nan, Wang
Published: (2008)

How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
by: Ting, Chen Zhao
Published: (2008)

Assessing The Success Factors For Enhancing Product Development
by: Loon, Mooi Phei
Published: (2011)

Marketing Strategies Deploy By Malaysian Telecommunication Firms Specifically VOIP Sector
by: M., Linggeswary
Published: (2007)