Cost Leadership in Marketing

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Cost Leadership in Marketing

In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of...

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Bibliographic Details
Main Authors:	Nabil Ali Alshboul, Feras, Rashid, Umi Kartini, Harun, Amran, Albert Gisip, Imelda
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/1859/ http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf

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