Market Research and Target Market Segmentation in City’s External and Internal Environment

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Market Research and Target Market Segmentation in City’s External and Internal Environment

Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Custo...

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Bibliographic Details
Main Authors:	Bassey, Mbiatke Anthony, Rashid, Umi Kartini, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HB Economic Theory
Online Access:	http://eprints.uthm.edu.my/1858/ http://eprints.uthm.edu.my/1858/1/Chapter%2009%20Market%20Research%20and%20Target%20Market%20Segmentation.pdf

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