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The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands

In Malaysia, SMEs mainly face major difficulties in innovating and transforming their organisations into Industry 4.0. They have to use the cash in wages and advertising (Allaudeen, 2018). She adds inadequate marketing and branding resources (53%) and elevated branding costs (52%) have disclosed a f...

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Bibliographic Details
Main Authors:	Masrun, Sharinee, Albert Gisip, Imelda, Sumin, Viduriati, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HF5428-5429.6 Retail trade
Online Access:	http://eprints.uthm.edu.my/1856/ http://eprints.uthm.edu.my/1856/1/Chapter%2007%20The%20Effect%20of%20Customer-Based%20Brand%20Equity.pdf

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