Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization

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Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization

The increasing number of online businesses in digital technology has influenced consumers these past two decades (Alalwan, Rana, Algharabat, & Tarhini, 2016; Dwivedi, Kapoor, & Chen (2015); Rathore, Ilavarasan, & Dwivedi, 2016; Taylor, Lewin, & Strutton 2011; Zhu & Chen, 2015) an...

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Bibliographic Details
Main Authors:	Linus, Hamizan, Albert Gisip, Imelda, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HF5387-5387.5 Business ethics
Online Access:	http://eprints.uthm.edu.my/1855/ http://eprints.uthm.edu.my/1855/1/Chapter%2006%20Social%20Media%20in%20Marketing%20Communication.pdf

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