The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

QR Code

The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

The rapid expansion of the Malaysian retail contribution to the GDP could expand to 15 per cent from the current 10 per cent in the next five years, stated by Malaysia Retail Chain Association (MRCA) President Datuk Seri Garry Chua. He mentioned that for the second quarter of 2018, Malaysia’s retail...

Full description

Bibliographic Details
Main Authors:	Ahmad Farrid, Fasihah Farhanah, Albert Gisip, Imelda, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.uthm.edu.my/1854/ http://eprints.uthm.edu.my/1854/1/Chapter%2005%20The%20Effects%20of%20Emotional%20Value.pdf

Similar Items

The impact of servicescape towards repatronage intentions among Generation Y in shopping malls in Bandaraya Melaka / Muhammad Faiz Mustafa
by: Mustafa, Muhammad Faiz
Published: (2016)

Value of Emotional Intelligence in Organisations
by: Iguchi, Akinori
Published: (2005)

Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory
by: Albert Gisip, Imelda, et al.
Published: (2013)

Brand culture: its antecedents and relationship to SME brand performance
by: Gisip, Imelda Albert, et al.
Published: (2015)

Animated educational video to prepare children for MRI without sedation: evaluation of the appeal and value
by: Szeszak, Szofia, et al.
Published: (2016)

MEASURING VALUE IN THE VIDEO GAMES CONTEXT
by: Voulgaris, Aristeidis
Published: (2012)

Measuring Emotional Response to Sensory Attributes: Context effects
by: Nijman, Marit
Published: (2019)

The role of relationship value in manufacturer-retailer context
by: Prasetya, Prita, et al.
Published: (2021)

Interactions with Valuescapes: applications of extra-sensory values in everyday coffee personalization
by: Miles, Oliver
Published: (2025)

Assessing the vulnerability of Kota Kinabalu buildings
by: Noor Sheena Herayani, Harith, et al.
Published: (2021)

Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization
by: Linus, Hamizan, et al.
Published: (2020)

Mapping the sensory values in the core zone area of Melaka world heritage site
by: Abd Rahman, Nur Hidayah, et al.
Published: (2018)

Mapping the sensory values in the core zone area of Melaka world heritage site
by: Abd Rahman, Nur Hidayah, et al.
Published: (2019)

Interval-valued sensory evaluation for customized beverage product formulation and continuous manufacturing
by: Isaev, Svetlin, et al.
Published: (2017)

Does retail image affect attitude and repatronage intention of apparel store in Malaysia?
by: Harun, Amran, et al.
Published: (2018)

Perception of motorcyclists on safe riding in Kota Kinabalu
by: M. I., Saibin, et al.
Published: (2023)

Value stream mapping: an important footstep for value analysis and value engineering
by: Karim, A.N. Mustafizul, et al.
Published: (2011)

Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia
by: Nezakati, Hossein, et al.
Published: (2014)

The values of education of values in the Books of Mawlana
by: Kayadibi, Saim
Published: (2011)

Emotional appeal in advertising / Izz Dania Dzulkifle
by: Dzulkifle, Izz Dania
Published: (2020)

Effectiveness of rational and emotional appeals on website promotion
by: Lwin, Michael, et al.
Published: (2009)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Ethnic variations of values, emotional intelligence, and job performance: the case of a multinational subsidiary in a multi-ethnic context
by: Zawawi, Dahlia, et al.
Published: (2019)

Shari'ah values for modern societies: analysis of contents and contexts
by: Zakariyah, Luqman
Published: (2013)

Are Hofstede's and Schwartz's values frameworks equally predictive across contexts?
by: Siew, Imm Ng, et al.
Published: (2019)

Backcare awareness among nurses in Hospital Kota Kinabalu
by: R Ayiesah,, et al.
Published: (2007)

Illustration narrative guidebook for Kota Kinabalu city center
by: Wu, Yvonne Yick Men
Published: (2015)

Clarifying value in use and value creation process
by: Popesku, Mihajlo
Published: (2015)

Mergers and Acquisitions: Value Created or Value Destroyed
by: Arya, Bhavna
Published: (2009)

Moderating effect of gender in repatronage behavioral intention: the role of personal characteristics
by: Wong, Yue Teng, et al.
Published: (2014)

An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers
by: Chua, Bee-Lia, et al.
Published: (2022)

Foundations of Islamic values for ICT development.
by: Saidin, Aznan Zuhid, et al.
Published: (2011)

The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
by: Masrun, Sharinee, et al.
Published: (2020)

Modelling the value of location in the prediction of residential property value
by: Mar Iman, Abdul Hamid, et al.
Published: (2005)

Comparison of work values of Malaysian youth in different contexts at school and university
by: Abdul Hamid, Jamaliah, et al.
Published: (2015)

Exploring existential guilt appeals in the context of charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

Normal value
by: Rahma, Muayad Salm
Published: (2011)

Essence of values
by: Abd Razak, Dzulkifli
Published: (2010)

Access audit on universal design: the case of Kota Kinabalu waterfront
by: Abdullah, Fadzidah, et al.
Published: (2010)

Keberkesanan perkhidmatan bas mini di Kota Kinabalu Sabah
by: Harifah Mohd Noor,, et al.
Published: (2016)