Customer Retention in Service Industry

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Customer Retention in Service Industry

Customer retention is previously considered as the last resort of a company in traditional marketing approach rather than a way to improve long term profit (Krishnan & Govindarajan, 2013). This is because traditional way of marketing strategy tends to focus more on attracting new customers than...

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Bibliographic Details
Main Authors:	Siew, Wei Teng, Abu Seman, Noor Aslinda, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HJ9103-9695 Local finance. Municipal finance Including the revenue, budget, expenditure, etc. of counties, boroughs, communes, municipalities, etc
Online Access:	http://eprints.uthm.edu.my/1853/ http://eprints.uthm.edu.my/1853/1/Chapter%2004%20Customer%20Retention%20in%20Service%20Industry.pdf

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