Deceptive Marketing

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Deceptive Marketing

Deceptive marketing is the use of inaccurate or false information to catch the attention of the user through the usage of misleading information to coax purchaser into a business transaction that will unusual be beneficial to the consumer but advantageous to the one that doing the deceptive advertis...

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Bibliographic Details
Main Authors:	Firdaus, Humairah Fahima Hairanil, Abu Seman, Noor Aslinda, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.uthm.edu.my/1852/ http://eprints.uthm.edu.my/1852/1/Chapter%2003%20Deceptive%20Marketing.pdf

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