Inbound and Outbound Marketing

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Inbound and Outbound Marketing

Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they ca...

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Bibliographic Details
Main Authors:	Ab Razak, Norfarahin, Mustafa, Siti Aisyah, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/1850/ http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf

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