Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia

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Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia

This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-c...

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Bibliographic Details
Main Author:	Loh, Yin Xia
Format:	Thesis
Language:	English English English
Published:	2021
Subjects:	HF5548.7-5548.85 Industrial psychology
Online Access:	http://eprints.uthm.edu.my/1087/ http://eprints.uthm.edu.my/1087/1/24p%20LOH%20YIN%20XIA.pdf http://eprints.uthm.edu.my/1087/2/LOH%20YIN%20XIA%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/1087/3/LOH%20YIN%20XIA%20WATERMARK.pdf

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